As part of our innovation and technology strategy, Caterpillar Inc. (NYSE: CAT) continues to work with key industry players to help our dealers and customers benefit from significant advancements in the fields of data analytics and drone technology. Today, we are pleased to announce an exciting new marketing agreement between Redbird and Caterpillar in our Europe, Africa and Middle East region.
Redbird, established in 2013, is a pioneer in the acquisition and analysis of aerial data collected by unmanned aerial vehicles (UAVs) or drones. Redbird’s ability to both collect drone data and provide analysis of that data using cloud-based, proprietary algorithms offers significant benefits for customers. Developing relationships with a broad variety of companies like Redbird will accelerate our ability to help our customers become more productive, make better business decisions and optimize their operations.
“Caterpillar is always searching for ways to collaborate outside our four walls to give our customers and dealers a competitive edge,” said George Taylor, vice president with responsibility for the Marketing and Digital Division. “By joining with companies leading the way in the digital revolution, we have a chance to positively impact our customers’ and dealers’ businesses.”
“This agreement will help create value for our customers,” said John Carpenter, Construction Technology and Solutions manager. “UAV data collection and Redbird’s image analytics capability will provide customers with a variety of solutions for their operations, such as material inventory management, haul road optimization and project progress to name a few.”
“Drones are entering a new phase, with data analytics as the heart of this evolution,” said Emmanuel de Maistre, CEO and co-founder of Redbird. “Our solutions have been developed with leading construction companies and quarry operators for the past two years, helping them extract the real value out of drone data. We are honored by this collaboration with Caterpillar, which will bring tangible benefits to construction sites, mines and quarries, helping customers work faster and safer.”
In the coming months, Caterpillar will continue to collaborate with Redbird and our dealer network to create awareness, educate and introduce our customers to the benefits of technologies and innovation in our industry.